LGH & Rotrex Europe is thrilled to announce a significant step forward in our journey to enhance collaboration and drive growth across our Group. Don Wilkinson, a seasoned leader with a proven track record at Rotrex Europe, has recently been appointed Group Sales Director, overseeing the sales functions for both Rotrex and LGH (Lifting Gear Hire) across Europe.

This strategic move reflects our commitment to facilitating a more unified approach, leveraging the strengths of both companies to capitalise on exciting growth opportunities. Don’s extensive experience and deep understanding of our operations make him the perfect fit to lead our sales strategy into the future.

A Proven Leader Steps Up

Don’s journey with us began in September 2016, and he has consistently demonstrated exceptional leadership and a keen understanding of the market. He’s held key positions at Rotrex, including Operations Manager and General Manager, before taking on the role of Sales Director in 2023. Under his guidance, Rotrex Europe, a leading winch specialist offering 360-degree winch services encompassing hire, sales, servicing, and testing, has seen significant growth.

Now, he will bring his expertise to LGH, the world’s largest organisation exclusively devoted to the hire of lifting equipment. This unified approach will allow us to streamline our sales efforts, enhance customer service, and unlock new avenues for growth.

What This Means for Our Customers

This appointment signifies our dedication to providing even greater value to our customers. By aligning our sales strategies across Rotrex and LGH, we can offer a more comprehensive and integrated service experience.

This change reflects the strong collaboration between the two businesses over the years, forming one cohesive group while each retains their expert teams, including shared warehouses and service offerings.

“Don’s leadership and clear vision will be invaluable in driving our sales strategy across the Group as he looks to capitalise on growth opportunities. This appointment sharpens our focus on collaboration, expansion, and customer success. We have formed an agile and united leadership team that delivers results.,” said Andy Mault, CEO.

Don Wilkinson himself is enthusiastic about his new role and the opportunities it presents.”I’m excited to step into the role of Group Sales Director Europe, building on the success and knowledge of our teams and driving a unified sales strategy across the Group. My focus will be on collaboration, growth, and delivering exceptional value to our customers using the most reliable and safest equipment in the industry. By working together, we will seize new opportunities, strengthen our market position, and ensure continued success. Looking forward to the year and journey ahead!”

We are confident that Don’s leadership will drive our sales teams to new heights and strengthen our position as industry leaders.

Rotrex recently supported work for our customer Yami-BV for a very important project at the high voltage substation in Etten-Leur, commissioned by SPIE Nederland BV.

The Challenge:

The work included the installation of several primary 150kV cables, and the choice of the CDT20 reel truck was crucial given the weights and dimensions of the cable reels. With a load capacity of 20 tons, this reel truck can transport reels on-site with a maximum diameter of 4.8 meters and a maximum width of 3.20 meters. 

The Solution:

Rotrex was on hand to support and supply Yami-BV with our CDT20 reel truck. Our CDT20 provided the necessary capacity and stability to get the job done safely and efficiently. 

Rotrex, a leading provider of winch hire, sales, and support services, announces a significant investment in expanding its European rental fleet with the addition of UP40 and UP50 winches manufactured by OMAC in Italy.

This investment further strengthens Rotrex’s position as the frontrunner in the winch rental market and caters to the growing demand for higher capacity winches, required across multiple diverse projects in industries including telecommunications and utilities.

The UP40 and UP50 winch offers superior performance, constantly maintaining maximum pulling capacities of 40kN and 50kN respectively, impressive rope speeds of up to 13m/min under full load capacity, and generous rope capacities of up to 1500m, which combined, minimise labour costs. Their lightweight structure and composite canopies further enhance their capability for safe towing on the highway and site.

Built with cutting-edge technology, the UP-range features onboard data recording for convenient data transmission and analysis. Customers also benefit from ongoing technical support, demonstrations and training from Rotrex’s expert team. Rotrex, renowned for its commitment to customer satisfaction, ensures prompt delivery throughout Europe.

Don Wilkinson – Rotrex Group’s Sales Director – stated: “We constantly analyse the market, focused on delivering the best solutions and supporting our customers’ project success. The rise in demand for higher capacity winches, particularly 5t models, led to this investment. This ensures we have the right equipment to meet our customers’ evolving needs.”

This fleet expansion further strengthens Rotrex’s long-standing partnership with OMAC, a leading winch manufacturer. As the exclusive UK distributor, Rotrex remains committed to collaborating with OMAC to bring the latest and most reliable winch solutions to its customers.